I am currently making waves as the Associate Director of Digital Marketing at Grey Matter Marketing (GMM). In my role, I meticulously develop and execute comprehensive behavior activation strategies, leverage marketing automation tools, and collaborate with cross-functional teams to create engaging digital experiences that support category design and healthcare-focused strategies. My in-depth understanding of industry trends and my ability to seamlessly adapt my approach have led to significant advancements in our company offerings and the insights we provide to our clients to drive their commercial performance.

Earlier in my career, I served as a content creator and project manager at an agency in the midwest. I maintained project plans, prepared presentation materials, and managed deadlines. I developed project strategies, assessed risks, and provided solutions, while also creating engaging content and conducting client training.

I have had an entrepreneurial spirit from the start. While finishing my education, I began my own freelance digital design firm where I helped clients create effective digital advertising strategies, produced visuals and illustrations, and delivered content writing and SEO strategies.

  • Brooke Williams

    I had the pleasure of working alongside Erica Hickey for over 2 years, and I can confidently say that she is an exceptional digital marketer with a remarkable expertise in SEO. Erica possesses a unique set of superpowers when it comes to navigating the intricacies of search engine optimization, consistently delivering outstanding results. Not only is Erica a top-tier professional in her field, but she also excels as a team player. Her collaborative nature and willingness to share her expertise make her an invaluable asset to any team. Erica's enthusiasm for providing expert advice is truly infectious, and her insights have undoubtedly contributed to our team's success. In summary, Erica Hickey is not only an expert in her work but also a reliable, supportive, and enthusiastic colleague. I wholeheartedly recommend Erica for any digital marketing endeavor, knowing that her contributions will undoubtedly lead to outstanding outcomes.

  • Josette Mezera

    Erica truly stands out as a leader when it comes to strategic marketing. She and I have been working closely on the board of Young Leaders of Northeast Indiana and have collaborated on many projects in that time. What really impresses me about Erica is her ability to build and nurture a successful team. She is a pro at managing different talents and making the whole team feel valued while meeting and surpassing goals. Her enthusiasm is contagious and I can always count on her for great ideas! Erica would be a true asset for any position requiring strategic marketing or team-building skills and its without hesitation that I recommend her.

  • Jennifer Vanderpool

    Erica is a well organized, articulate, and driven marketing professional that is always up for a challenge. She is a thoughtful problem solver who manages her priorities with ease. I enjoy working with Erica in a creative space as she is able to turn ideas into reality with her technical skill set, knowledge, and experience.

  • Grey Matter Marketing

    Eri Hickey has demonstrated exceptional innovation and leadership in the field of healthcare-specific digital marketing… Eri's groundbreaking work in acquiring physician-level data on LinkedIn and other social platforms has been a game-changer, providing the GMM Team with deeper insights that have enabled them to create content that truly resonates with physicians and hospital administrators.

    Her ability to solve complex problems, forward-thinking approach, and unconventional use of technology are not only commendable but are also set to redefine standards in healthcare marketing. We look forward to seeing her lead the medical marketing business into the future.